Page 5 - Kinder Outdoors Media Kit 2022
P. 5
Our Mission
Social Media vs. Broadcast Radio & TV
Same Budget, Different Results
100% SOCIAL MEDIA JULY 2020 CAMPAIGN 50% RADIO/50% BROADCAST TV
25.2% Reach % 48.6%
62,783,000 Net Reach 116,954,000
1.6 Frequency 2.3
40 GRPs 111
100,000,000 Impressions 277,416,000
$10 CPM $4
_________________________ _________________________ _________________________
$1,000,000 $1,000,000
BUDGET
Kinder Outdoors…TRUSTED…Consumer Safe Content and Brand Safe
Source: Nielsen Media Impact, All Social Media Sites (10x/wk freq. cap), Radio =RADAR Networks, TV=Broadcast Television Networks, Adults 18+ 5
