Page 4 - Kinder Outdoors Media Kit 2023
P. 4

Our Mission
                                                                      Why Radio?






          National studies show…





                                                                       Americans listen to more radio than watch TV, use smartphones or computers
                                                                To deliver your product or service

                                                                      Consumers reached daily and weekly
                                                                   message directly into the cars,

                                                                   homes, tablets, smartphones,
                                                                      Radio listening is done in the car…Hunters & Fishers are major travelers

                                                                  computers, boats and blinds of
                                                                      Radio listeners go online to learn more about products mentioned on radio
                                                                         folks that need to know
         Radio Uniquely Provides:
                                                                           your brand and name.
                                                      • More influence via implied endorsements when host discusses your brand on-air
                                                      • Ability to discuss company and products in-depth
                                                      • Frequency, consistency and repetition
                                                                 We’ve worked hard for 10 years to create a friendly,
                                                      • Flexibility and immediacy
                                                               welcoming and entertaining audio experience that gets
                                                      • Ability to target your customer by demographics, geography and genres
                                                                  us invited back again and again and to develop an
                                                      • Strong call-to-action
                                                                  affordable major media advertising venue for you.









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     Sources:  2018 Nielsen , 2019 Forbes, 2019 iHeart Media, 2017 Radio Results
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